Russia's MTS subscribers get access to mobile content with Opera Mini
Online: http://www.opera.com/press/releases/2010/02/15_2/
Oslo, Norway – 15 February, 2010 – Opera Software today announced that MTS, Russia's largest mobile operator, will now provide a co-branded version of the Opera Mini browser for its subscribers, who can download it on their mobile phones at mini.opera.com. Subscribers of MTS will get access to a customized Opera Mini start page when they download the browser on their mobile phones.
The start page will have default bookmarks which give MTS subscribers quick and easy access to music, videos and games as well as giving users the opportunity to purchase content directly from the browser.
Being the largest Russian mobile operator, MTS clocked in 97.8 million subscribers at the end of December 2009 – 69.3 million of which are in Russia. MTS was the first to provide a wide range of innovative data services and Web applications to the Russian mobile market.
"With this project, we managed to combine the advantages of Opera Mini, which allows the most efficient and fast mobile Internet, with easy and convenient mobile-content purchasing. This was made possible through the integration of the Web browser and the MTS network platform", said Pavel Roitberg, director of MTS products and services. "Now our subscribers will be able to buy content with one click through Opera Mini."
Opera Mini is the most popular browser for mobile phones in Russia, with the highest market share. Opera Mini compresses data up to 90 percent, resulting in cost savings and increased speed, even while surfing with low-end mobile handsets. At the same time, Opera Mini provides the full Web on your mobile phone and gives you the tools for comfortable navigation with limited hardware.
"Russia is an important market for Opera, and we are excited to tie up with MTS to provide Russian users the best mobile browsing experience", noted Nuno Sitima, Senior Vice President of Business Development, Opera Software. "Our partnership with MTS simplifies access to business and entertainment content for tens of millions of customers in Russia."
About MTS
MTS is the largest mobile operator in the CIS region. Its consolidated customer base at the end of December 2009 was 97.8 million subscribers. The total population of 82 regions of the CIS, where MTS and its subsidiaries are licensed to provide GSM services, is more than 230 million. This includes Russia, Armenia, Belarus, Ukraine, Uzbekistan and Turkmenistan. MTS is listed on the New York Stock Exchange under the ticker symbol MBT. In April 2008, MTS became Russia's first and only brand that ranked among the 100 leading brands rated by BRANDZ, a brand equity management tool by Financial Times and the leading global market research agency Millward Brown. More information is available at www.mts.ru.
About Opera Software ASA
Opera Software ASA has redefined Web browsing for PCs, mobile phones andother networked devices. Opera's cross-platform Web browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world.
The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at www.opera.com.
Contact:
Tor Odland, Opera
+47 9909 0872
toro@opera.com
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