 | Ypulse Daily Update 07.02.09
Directory and more at Ypulse.com | |  | Quick Links Ypulse Essentials: WeeWorld's Virtual Tribute, '16 & Pregnant: Life After Labor', The Death Of Cursive Posted by meredith  WeeWorld pays tribute to MJ and Farrah (offering virtual goods like Farrah's signature do and a placard that reads "I Heart MJ") (Virtual World News)
- 50 hours of SpongeBob (will air July 17-19 on Nickelodeon and VH1 to honor the cartoon's 10th anniversary. Plus Nick extends a licensing agreement with a... sponge company in Canada)
- Hong Kong Disneyland expands (hoping the magic touch of a makeover will boost lagging attendance. And BusinessWeek takes a look inside Disney's toy factory) (WSJ)
-'16 & Pregnant: Life After Labor' (a finale special hosted by Dr. Drew brings the new teen mothers back on-screen. Also MTV has picked up the show for a second season. Plus MTV Games hires industry vets to build on the success of "Rock Band") (THR)
- MySpace not liable for offline assaults (according to a ruling by a appeals court in California. Also another skeptical look at the value of Facebook activism. And YouTube summer camp gives youth ages 12-18 a crash course in web videos) (CNET) (New TeeVee)
- The Atlantic considers on-campus recruiting (during the downturn and urges Career Services to expose students to less traditional professions. Plus the budget crisis forces more states to cut summer school. And does nice handwriting matter? According to this Op-Ed piece, yes) ( New York Times, reg. required) (Long Island Press)
- Rock stars in YA (and the publishers behind them. Publishing Trends recaps NYU Summer Publishing Institute's panel on children's publishing. Plus the latest Cover Story from Melissa Walker features Julie Kraut's camp tale Slept Away. And Twihards go to summer school in Forks, Washington. Also The New York Times Style section, reg. required, discovers the vampire trend) (People)
- Pew study finds generation gap widening (between older and younger Americans. And Gen Y workers in the U.K. lack mobile etiquette, according to a study. Also Ad Age, reg. required, reports Millennial consumers are evolving) (Huffington Post) (Computer Weekly)
- Air Force ads target techie Gen Y (playing up the branch's cutting edge, sci-fi like technology) (MediaPost, reg. required)
P.S. Just a reminder that Ypulse will not be publishing tomorrow, but will return on Monday! Happy 4th of July!
Posted in: Ypulse Essentials What Facebook's New Privacy Settings Mean For Teen Users Posted by anastasia After yesterday's post about efforts to educate teens and tweens on managing their online reputations, Facebook may have made this easier to do. Reiterating the survey I cited yesterday, the reality is that most users of social networking sites are concerned about privacy but have no idea how to really manage their settings. Part of the problem is that currently on Facebook, you have to go to your privacy settings and literally click through multiple pages to determine who sees what. The new privacy settings (eloquently described in this New York Times piece, reg. required), which will roll out soon, offer users the ability to decide whether or not to share (and with whom) every status update, video or photo as part of the process of posting it to the site.
This means that the education happening around reputation management will need to emphasize what it means to share content with "everyone" (your friends and any other "minor" on Facebook under 18), just with all of your friends or just with specific friends. The key difference for adults 18 and up is everyone means everyone both inside and outside of Facebook. Facebook users under 18 are not indexed in Google but can be found on Facebook by anyone (not just minors) unless they change that default setting. In order to actively manage your online rep, you have to pay attention to the privacy icon (a little lock) that will now appear every time you post. danah boyd wrote a great post last year imploring Facebook to make their settings more contextual -- it appears they've done this.
In some ways the settings on MySpace, while offering less flexibility, are still just easier to manage. You're either public to the world or private to your friends. MySpace default settings for users who are under 18 (or who aren't lying about their age) are private, but can be changed to public.
No matter how much time you spend talking about settings, the key message for teens and tweens is that sites can always be hacked creating loopholes, friends can become frienemies and anything you post digitally can ultimately be copied, pasted and forwarded.
I found this post really helpful for anyone on Facebook who is concerned about privacy but is at a loss for how to protect your profile. Posted in: Ypulse Essentials | Web How Will A Married Man Fit Into Disney's Boy Band? Posted by meredith  All jokes about tween hearts breaking aside, the news of 21-year-old Kevin Jonas, a.k.a. the oldest member of the Jonas Brothers, getting engaged did make me wonder about the impact on the group's "boy band" image.
I realize that Kevin Jonas will neither be the first boy band member in recent memory to get married (Taylor Hanson), nor the first pop star to replace his chastity ring with an engagement ring (Jessica Simpson), but given the trio's heavy Disney branding and the considerable franchise that's been built around the group (TV show, Disney movies, etc) it's hard not to wonder what questions are being raised by the brand behind the band.
Of course, concerns about the sustainability of the JoBros' on-screen popularity aren't exactly new. Back when the Monkees-style sitcom "JONAS" premiered in May the Los Angeles Times reported it as "Disney Channel's lowest-rated live-action series premiere among kids 6-11 since 2005's "Life with Derek" and many of our commenters pointed out that the boys are more fun to "squeal about" than relate to as characters. So, will a marriage announcement create further distance between fans, the band and the fantasy? Stir up renewed interest in the boys' real lives as a brand new backstory? Not matter because Nick is the "dreamy" one anyway? And, more importantly, will any of this affect Disney's marketing strategy for the band? What do you predict, Ypulse Readers? Feel free to add thoughts in comments.
For more coverage of the tween space, check out the Ypulse Tweens Channel, sponsored by the Tween Tribune.
Posted in: Ypulse Essentials | Web | Tweens
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