 | Ypulse Daily Update 06.16.09
Directory and more at Ypulse.com | |  | Quick Links Ypulse Essentials: Viral Tampax Ad Gets Edgy, Brian Graden Exits MTV, Teen Choice Award Nominees Posted by meredith  Calvin Klein shocks again (with a recent billboard ad featuring teens engaging in a group makeout session. Plus, a surprisingly edgy viral ad from Tampax) (AP) (Ad Age, reg. required)
- Unithrive (an online network for Harvard alumni to sponsor current students. Plus, tips for getting the most out of your college tour . Also, new research from Campus Media Group and SurveyU shows college grads' confidence, despite shaky times) New York Times, reg. required) (The Daily Beast)
-A dip in family time (coincides with a rise in internet use, according to a recent survey from The Annenberg Center for the Digital Future at the University of Southern California) (Tech Yahoo News)
- Brian Graden leaves MTV (the president of entertainment of MTV Networks' Music and Logo group, is exiting as part of a broader reorganization, and won't be replaced. And The Atlantic comments on the changing pace and face of rock and roll) (Variety)
- Universal and Virgin play nice (striking a deal that will offer fans unlimited downloads as part of a partnership that steps up antipiracy enforcement) (New York Times, reg. required)
- Teen Choice Awards nominees (are announced with a lot of repeats from MTV Movie Awards. Plus, Girl Rock Camps, intensive summer courses for aspiring girl rockers, as inspired by the documentary "Girls Rock!") (MTV News) (Canada.com)
- Simon & Schuster's Pulse It (the publisher launches an online program for teens to read books for free online. Also, YA author Francesca Lia Block's controversial, but classic novels come under fire in the Midwest)
- Kids get hip to healthy choices (on fast food menus. A recent NPD survey shows consumption of junk food among children under 13 has fallen while healthier foods are on the rise. Also, a study shows that P.E. requirements aren't enough to combat child obesity.) (New York Times, reg. required) (AP)
- New tobacco regulations feel pushback (and are likely to be challenged in court on the grounds of free speech laws) (New York Times, reg. required)
- How Vans kicked off (a radio interview with Doug Palladini, vice president of marketing for Vans) (American Public Media)
Posted in: Ypulse Essentials 'It's On With Alexa Chung' & The 'New' Convergence Posted by anastasia  I feel like I need to begin this post with a disclaimer -- I didn't watch yesterday's premiere of "It's On With Alexa Chung" though I did go to the site and watch a highlight. I also read Sunday's preview in the New York Times, reg. required, and had this thought: It's 1999 all over again.
Back in '99 when I worked at Oxygen, the big buzzword was..."Convergence!" I have a feeling the term had different meanings for different companies, but for us it was about the TV team working really closely with the web team to make sure we were somehow in sync. Of course, the web team was tiny compared to the TV team, but we tried hard to integrate what was happening online with what you saw on TV whether it was "in the crawl" that ran at the bottom of the screen or playing along online with a tv game show.
It seems as though "social media," i.e. Facebook, Twitter and YouTube are the new "convergence" mechanisms for online audiences to "participate" in television. In some ways you could argue that MTV and Alexa are a a little late to this party. Current TV (where I worked before leaving to produce Ypulse full time), kicked off the concept of uploading video that could appear on TV and G4's "Attack of the Show" has been successfully highlighting funny viral videos from YouTube for awhile now (and there's also a little show on MTV's sister network called iCarly). Current was also the first to really integrate a live Twitter stream (into the presidential debates) before it became a staple on CNN. ABC Family has been really successful with its online viewing parties as well. That said, you could argue that MTV's "Basement Tapes" was the grandfather of putting user generated content on air and that TRL did a pretty good job of streaming online comments during the show.
What's "new" is evidently going where your audience already is vs. forcing them to come to your site to upload or comment -- having a Facebook page where you can interact with fans and a Twitter account where fans can follow your musings and whereabouts in between shows. Will this type of interactivity a.k.a. "convergence" a.k.a. MTV's way of "recognizing and embracing what they're [our audience] doing" make "It's On" a hit?
Similar to the post I wrote about Best Buy's greatest asset being "Blue Shirts on the ground," Alexa Chung's success largely depends on whether viewers (on-air or online) connect with her and her style of hosting. Being on Facebook and Twitter may attract curious viewers, but if they don't like her, they won't be back. If they do, then her social media presence only helps amplify her success.
Separately, but sorta related, I highly recommend reading this piece on AdAge.com about TV going the way of newspapers and why -- it makes me think that all the "convergence" or social media in the world tacked onto traditional television viewing may not solve the bigger challenges ahead.
Sorta Related
It's On With Alexa Chung Gets Off To A Bumpy Start [New York Magazine]
Posted in: Ypulse Essentials | TV What's The Good Of A Facebook Cause, If There's No Effect? Posted by meredith  To commemorate World Refugee Day this week, corporate sponsor Microsoft Student has pledged $50,000 to UNHCR's "Gimme Shelter" campaign through the Causes application on Facebook. For every person who joins the cause, Microsoft will donate $1, and will also match every donation made dollar-for dollar until their goal is met.
Sounds reasonable enough, right? Doing good without doing much (a running theme for the brand these days. See Microsoft's "Browser for the Better" campaign for IE8). And yet, I can't shake the feeling that something is missing in this effort. It's almost.. too easy. Which is fine (preferred, even) for the donation part of the process. But as far as raising awareness? I'm not so sure. After a visit to the Gimme Shelter page on Facebook will students be inspired to learn more about the issue? To stand behind the "cause"? To take initiative into their own hands on their own campus?
I took a look myself and wasn't entirely convinced. For one thing, the information (brief explanations for World Refugee Day, UNHCR and Gimme Shelter) on Facebook was so basic, it was almost bland. Where are the stats? Where's the story? Who are the individuals behind the "refugee" label? Scrolling down, I couldn't tell you. There were no photos, no names, the countries in question weren't even listed. Nothing in the text stood out with any urgency or personality. Even the instruction to watch the informational video, "Click to explore" seemed less than encouraging.
And as for that video.. it wasn't so much what was there (although, to its credit the photos and infographics were great), but what wasn't. There's a whole element of the campaign that goes unmentioned on the page: a PSA Ben Affleck directed, set to the Rolling Stones' song "Gimme Shelter," that shows the UNHCR in action, working on behalf of refugees in the region around the Democratic Republic of Congo (DRC), Uganda and Rwanda. Why not show footage? Or, even just have Ben Affleck explain the making-of process? Student activist groups may even want to screen it on campus. As the heart of the campaign, it seems strange to omit it.
When it comes to the causes they believe in, this generation wants to be educated, they want to be emotionally invested. By not giving them the materials, or the motivation to do so, I feel like this campaign doesn't really give students the benefit of the doubt. Instead, it encourages them to take the cheap and easy way out, join a cause and never look back. Not only then failing to "walk they walk," as Anastasia mentioned in her post on pro-social movements, but not even bothering to "talk the talk." Ypulse readers, what do you think?
To Nonprofits Seeking Cash, Facebook App Isn't So Green [Washington Post, reg. required]
For more campus coverage, visit the Ypulse Campus Channel, sponsored by Campus Media Group.
Posted in: Ypulse Essentials | TV | Campus
Don't miss your Ypulse Daily Update! Add dailyupdate@ypulse.com to your address book to help ensure delivery and keep the newsletter out of your spam folders! | | |
174 comments:
[url=http://louboutinmart.co.uk]louboutin uk[/url] She was appointed the party's shadow cabinet critic for intergovernmental affairs.. [url=http://dkgoose.com]Canada Goose tilbud[/url] Pupnwwdep [url=http://csrhelix.com]canada goose jakke[/url]
edzeeu 124199 [url=http://www.chilliwackbombersoutlet.com]canada goose anorak[/url] 805210 [url=http://www.beatsbydreaonsales.com]beats by dre christmas[/url]
[url=http://louboutinmart.co.uk]louboutin uk[/url] The company prosperred for many years. [url=http://dkgoose.com]Canada Goose jakke[/url] Ndoncjnsf [url=http://www.louboutinoutletuks.co.uk]christian louboutin uk[/url]
wpzjro 966392 [url=http://www.chilliwackbombersoutlet.com]canada goose parkas sale[/url] 823599 [url=http://www.beatsbydreaonsales.com]beats by dre cheap[/url]
valium online valium sale uk - much valium pills
[url=http://bestlouboutinshop.co.uk]christian louboutin uk[/url] It has been permanently cutting prices on a wide variety of items to better compete with Home Depot. [url=http://dkgoose.com]Canada Goose tilbud[/url] Rptjjtwor http://csrhelix.com
rkathp 035730 002178 [url=http://www.beatsbydreaonsales.com]beats by dre sales[/url]
ativan 2mg ativan side effects elderly - lorazepam 1 mg normon
tramadol online cod tramadol withdrawal hallucinations - tramadol withdrawal restless arms
buy klonopin online klonopin side effects on men - generic klonopin identification
tramadol online tramadol for dogs bone cancer - buy tramadol online missouri
buy tramadol 100mg online tramadol 50mg what is it for - generic tramadol online
generic klonopin online klonopin clonazepam recreational use - klonopin jittery
where to buy tramadol tramadol online paypal - european online pharmacy tramadol
tramadol online cod buy tramadol online from usa - possible get high tramadol
tramadol online tramadol 750 - tramadol for toothache
cheapest ativan best generic ativan - what is ativan high like
buy tramadol cheap tramadol overnight no prescription - tramadol 50mg for sale
cheap lorazepam lorazepam ativan and alcohol - ativan and alcohol addiction
tramadol online buy tramadol online in usa - tramadol 75 mg tablets
buy tramadol saturday delivery how to order tramadol - tramadol hcl 200 er
cheap ambien usual dosage ambien - ambien xc for sale
tramadol online overnight buy tramadol with mastercard - buy tramadol with visa
buy ambien online without prescription ambien side effects if you stay awake - ambien cr generic dosage
klonopin antidepressant klonopin side effects vs xanax - klonopin getting high
buy tramadol online buy tramadol online from mexico - tramadol ultracet dosage
buy soma online no prescription generic soma called - soma 12 panel drug screen
tramadol online tramadol online shop - tramadol dosage pain
buy tramadol no prescription tramadol 50mg tab - can you buy ultram online
tramadol online buy tramadol online cheap - tramadolor 100 mg
cheap lorazepam ativan and alcohol together - ativan 2 mg generic
soma online buy somatropin hgh usa - soma online ticketing
order tramadol online without prescription buy tramadol health solutions network - tramadol dosage pain dogs
best buy tramadol buy tramadol usa - tramadol online fast
soma online order soma cod overnight delivery - soma san diego venue info
where to buy ambien online ambien drug high - ambien cr sandoz
tramadol online tramadol for dogs taken by humans - how much tramadol dosage
ambien without prescriptions ambien cr ingredients - generic ambien apo
purchase tramadol tramadol online overnight no prescription - buy tramadol no prescription cheap
ambien zolpidem online drugstore 24 ambien - half 10 mg ambien
buy tramadol online tramadol 100mg side effects - buy tramadol online dogs
generic soma online what drug is soma classified as - soma 2011 results
order ambien online overnight zolpidem tartrate same ambien cr - generic for ambien
generic ativan online ativan 3 times a day - what does lorazepam 1 mg look like
cheapest viagra buy generic viagra no prescription - viagra for women gel
buy tramadol medication how to buy tramadol online overnight - tramadol high buzz
buy viagra online paypal viagra dosage 25mg - viagra online uk no prescription
viagra online buy viagra online toronto - buy viagra 100mg online
buy klonopin klonopin used treat high blood pressure - klonopin weight gain side effects
generic ambien will overdose ambien do - ambien side effects tremors
viagra online discount generic viagra online - purchase viagra online uk
buy viagra online buy viagra in hyderabad india - trustworthy online pharmacy viagra
generic klonopin side effects of quitting klonopin - klonopin wafers supplied
ambien 5 snorting generic ambien - zolpidem tartrate same ambien cr
order tramadol no prescription tramadol hcl how to take it - how long does tramadol high last
order klonopin klonopin withdrawal blog - does klonopin 2mg look like
buy generic ambien online ambien cr 12.5 generic - ambien pill markings
klonopin mg high tolerance for klonopin - klonopin 35
buy soma 350mg drug classification of soma - soma muscle relaxer overdose
buy cheap viagra viagra for women men - generic viagra online fast delivery
buy viagra without prescriptions 4 generic viagra net - viagra for women name
soma online order soma online overnight delivery - soma drug detection time
buy viagra online pharmacy viagra utah - buy viagra without prescriptions
tramadol cheap tramadol hcl 75mg - tramadol dose pediatric
buy soma generic soma 2410 - soma brand vs generic
ambien online ambien side effects eyes - picture of ambien 10 mg
viagra online order viagra in us - viagra online real fake
soma online generic soma overnight - cheap somatropin hgh
order herbal viagra viagra experiences - buy cheap viagra india
tramadol online tramadol hcl er 100mg - tramadol dosage opiate withdrawal
buy generic viagra online overnight does viagra work for premature ejaculation - does viagra work well
buy viagra online next day delivery generic viagra safe - order viagra australia
buy viagra online maximum dosage viagra 24 hours - buy viagra uk boots
buy viagra from canada generic viagra online cheap - buy viagra and cialis online
cialis 20mg where can i buy cialis brand name - cialisonline.it
order viagra purchase viagra canada - safe buy viagra online canada
soma online generic version of soma - soma condos for sale
buy cheap viagra viagra at walmart - cheap viagra england
cheapest cialis buy cialis online mastercard - buy cialis nz
buy tramadol online no prescription cod tramadol hydrochloride dosage - buy tramadol from usa
buy generic tramadol tramadol for dogs and humans the same - generic tramadol no prescription overnight
can you buy viagra at walmart cheap legal viagra - buy viagra online next day
cialis online cialis online pay with paypal - cheap cialis thailand
viagra buy buy viagra in canada - safest place order viagra online
buy propecia online propecia generic 1mg - avodart vs propecia side effects
buy tramadol online tramadol hcl non-narcotic - buy tramadol cod online
buy viagra viagra online no prescriptions - can i really buy viagra online
propecia online propecia side effects list - where to buy propecia in south africa
tramadol online buy tramadol ultram ultracet online - buy tramadol overnight delivery no prescription
discount propecia propecia side effects true - propecia reviews young men
buy tramadol online mastercard overnight tramadol dosage maximum - tramadol 50 mg how long does it stay in your system
viagra online buy generic viagra online cheap - viagra dosage rates
buy strattera strattera high like - strattera goes generic
buy tramadol india tramadol overdose how many - tramadol 100 mg high
tramadol 50mg order tramadol no prescription cheap - tramadol online no prescription overnight
buy retin-a retin a cream janssen - retin a micro made acne worse
buy tramadol how much tramadol dosage - buy tramadol uk no prescription
order tramadol online tramadol addiction helpline - tramadol for dogs pain relief
cheap retin-a retin a cream moisturizer - buy retin a for wrinkles
tramadol 50mg buy tramadol florida - tramadol 50 mg narcotic
legal buy tramadol online buy tramadol buy cod - tramadol withdrawal symptoms usa
tramadol 50mg generic of tramadol - tramadol hcl 50mg dosage
generic propecia can you buy propecia in australia - reviews for propecia
tramadol 50 mg best place buy ultram online - buy tramadol from mexico
buy generic propecia propecia for women - propecia to buy online
purchase retin-a retin a micro reviews acne - retin a cream with hydroquinone
buy retin-a retin a cream melasma - retin-a vs benzoyl peroxide
propecia drug propecia side effects erectile dysfunction - propecia 3 month supply
buy retin-a retin a micro gel side effects - retin a gel or retin a cream
buy tramadol legal buy tramadol online - what does tramadol 50 mg look like
buy retin-a retin a cream how it works - retin a cream online pharmacy
tramadol online generic name for tramadol - buy tramadol online no rx
tramadol online tramadol 50 mg dosage - buy tramadol sr 100 mg
discount viagra buy viagra us over counter - order viagra men
generic viagra viagra no prescription paypal - where to buy viagra reviews
buy tramadol no prescription buy tramadol cash on delivery - ultram online forum
viagra online without prescription cheap viagra pills us - buy viagra online japan
viagra no prescription cheap viagra 50 mg - viagra in us
buy tramadol buy tramadol for dogs online - buy tramadol no prescription mastercard
buy generic viagra viagra online nederland - viagra for women suppository
buy tramadol online tramadol dosage 627 - tramadol 50mg good
cialis no prescription cialis online viagra - cialis online thailand
generic viagra viagra online us - buy generic viagra online mastercard
order tramadol online tramadol high triglycerides - tramadol vicodin high
cheap viagra online viagra online us cheapest - what dosage viagra works best
cheap viagra buy pfizer viagra us - cheap viagra from us online
buy tramadol long will tramadol high last - tramadol online no prescription
generic viagra viagra can women take - cheap viagra alternatives us
generic viagra online generic viagra with free shipping - viagra online dangers
buy viagra online viagra without prescriptions us - purchase viagra us
generic cialis online pharmacy viagra cialis - cialis prescription
generic cialis tadalafil cialis cheap fast delivery - buy cialis online canadian pharmacy
generic viagra viagra contraindications - buy generic viagra 100mg
buy cialis cialis online germany - cialis coupon cvs
viagra 100mg generic viagra online usa - buy viagra johor bahru
cheapest viagra viagra for women jokes - buy viagra on line no prescription
cialis online pharmacy generic cialis 5mg - order real cialis
generic cialis generic cialis buy - cheap cialis reviews
buy cialis how to buy cialis online safely - buy genuine cialis online
buy soma online taking 2 350 mg soma - buy soma 350mg
buy soma online buy soma europe - order soma no prescription
viagra cost vipps online pharmacy viagra - viagra natural
buy tramadol online tramadol street value - can buy tramadol usa
viagra online buy viagra with paypal - buy viagra no prescription usa
buy soma online soma false positive drug test - much does soma cost street
buy soma online no prescription buy soma cod - soma drug prices
sildenafil citrate buy viagra rite aid - best generic viagra online reviews
discount soma buy soma online credit card - soma bras
buy soma online soma restaurant costa rica - where to buy sytropin spray
soma online pharmacy order soma online usa - soma cost
buy retin a retin a micro reviews - retin a micro 0.1 gel reviews
purchase soma soma drug strengths - soma muscle relaxer dosage
soma drug legit soma online - soma drug test benzo
buy soma soma legend drug - drug interaction soma vicodin
buy soma buy tribal seeds tickets soma - buy soma online overnight
retin a buy retin a micro pump cost - retin a micro pump coupon
retin a buy retin a micro wiki - retin a micro over the counter
buy cialis generic cialis - cialis price in costco
soma online pharmacy soma overdose - soma bras review
generic soma soma online usa - soma handlebars
soma medication buy soma online in florida - buy soma online usa
tramadol overnight shipping tramadol 200 mg extended release - tramadol mixed with alcohol
buy tramadol tramadol online fedex next day - mail order tramadol
where to buy retin-a online retin a micro large pores - retin-a breakout
buy tramadol buy tramadol hcl 50 mg - buy tramadol cheap no prescription
buy retin a retin a micro pump 0.04 - is retin a gel good for wrinkles
buy tramadol buy tramadol online from mexico - buy tramadol mastercard
generic tramadol online tramadol xr dosage - tramadol recreational dose
buy retin a retin a micro acne scars - retin a cream nhs
buy tramadol no rx tramadol high how much - tramadol liquid
buy tramadol cod next day delivery tramadol yeast infection - cheap tramadol without rx
where to buy retin a retin a micro alternative - retin a micro gel website
cheap tramadol legal buy tramadol mexico - buy tramadol online utah
buy tramadol online tramadol $89 - tramadol vs hydrocodone withdrawal
cheap tramadol cheap tramadol online cod - tramadol hcl para que serve
tramadol overnight shipping what is tramadol ultram - tramadol overdose seizure
can you buy tramadol online tramadol for dogs kidneys - high off tramadol 50 mg
Post a Comment